Chennai: For the first time, global tech giants Google and Microsoft have agreed to tighten up their search engines as part of a crackdown on piracy sites illegally streaming events and films.
Google and Bing, Microsoft's search engine, have signed up to a voluntary code of practice and will ensure offending websites are demoted in their search results. The entertainment industry reached the agreement with the tech giants after talks brokered by the UK government.
The initiative will run in parallel with existing anti-piracy measures. The code said to be the first of its kind in the world is expected to be in operation by the middle of this year.
Google has indicated that the effort would provide a way to check that its existing anti-piracy efforts were effective, rather than committing it to adding new measures.
"Google has been an active partner for many years in the fight against piracy online. We remain committed to tackling this issue and look forward to further partnership with rights holders," a Google spokesperson said.
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