Chennai: When one crosses the Mount Poonamallee High Road, in Chennai, they can see posters everywhere on the walls. Even on the medians, poles, transformers, signboards and even on tress, posters could be seen.
"The main culprits are cinema theatres, film distributors, political parties, religious organisations and businesses. Boards nailed on tree trunks frequently advertise computer training institutes," Kannan, a resident of Porur said.
"These posters make the place ugly and play with the health of cattle. Cattle let loose on the roads feast on them. This seriously harms their health," he added.
Many residents of other localities, too, are concerned about the damage done to avenue trees.
Those fixing signs on trees invariably select high branches and nail the signs deep so that they cannot be easily removed. When the nails start rusting, they may poison the trees and this may lead to the withering of the trees.
What irks the locals is that the civic body practically earns nothing from this kind of advertising, which is done clandestinely at night.
A few civic administrators have tried to remove posters, including those pasted by major political parties, but this effort has not been sustained.
According to Sindhu, a social activist in Porur,"A special squad could be formed in association with the city police to patrol roads at night and catch culprits at work. Those caught could be fined heavily."
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